Revitalizing the existing brand mascot

Mascot Branding

Client: PTT

Market: Thailand

Character: GODJI

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp. 

Solution

Based on Quan’s character consultation expertise, Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade. 

Results

3M

Reach

1.2M

Engagements

+30K

Followers