Game characters into Lifestyle contents

Social Media Marketing

Client: Bandai Namco

Market: Worldwide

Product: One Piece Bon Bon

Challenge

One Piece Bon Bon Journey is the first game focus on Female user market which has simplicity in the game function as easy puzzle and RPG like gimmick to train the characters. 

Solution

Because the designs are very cute for female users and instagram users love life style contents, we planned to create contents by putting game characters into real world pictures.

Results

All organic

Followers / engagements

10+%

Engagement rate