Reducing Negative Comments on Social Media

Social Media

Client: Truemove H

Market: Thailand

Character: Piyomaru & Betakkuma

Challenge

TrueMove H is one of Thailand's three largest telcos. Of the three, the number of complaints about services on social media was the highest, and it was an imminent issue how negative comments were reduced.

Solution

Featuring Piyomaru and Betakkuma in social posts contributed to significantly reducing negative comments because of the characters’ cute appearance and human-ness.

Results

-30%

Negative comment reduced