Driving Traffics and Engage Visitors at Event Booth

POSM/Storefront

Client: Siam Street

Market: Thailand

Character: Usagyuuun & Betakkuma

Challenge

”Siam Street” is one of the busiest shopping areas in Bangkok where many Thai’s Generation Z gathers to visit retailer stalls. Among other shopping destinations in Bangkok, the premise is always looking for traffic drivers. 

Solution

Featured Usagyuuun and Betakkuma as a celebrity to attract Generation Z, giving free photo ops and holding a parade to create hypes in the area and attract more visitors.

Results

50-100

People Driven to Each Retailer Stall