Giveaways for driving visits at physical stores

POSM/Product package/Giveaway

Client: TOPS/Familymart

Country: Thailand

Character: Piyomaru & Usagyuuun

Challenge

“Family Mart” and “Tops Daily” is one of the top convenience store in Thailand. However they faced a crisis of “Covid-19”. During the period of New Normal, Covid had affected consumer’s life, including spending from everyone. Family Mart need attention from buyer by using “premiums product” to motivate buyer.

Solution

Family Mart chose Usagyuuun as their “ambassador campaign” during this crisis because they had a vision on Piyomaru and Usagyuuun’s download number, awareness, and followers on Piyomaru and Usagyuun’s social media.

Results

Piyomaru

60,000 

units sold within 2 weeks

30,000

units sold within 2 weeks

Usagyuuun