Attention Gathering for Newly Launched Airport Media

Event

Client: Bright Sky

Market: Thailand

Character: Betakkuma

Challenge

Bright Sky launched a new interactive OOH media in an airport, but less audience used interaction function than expected.

Solution

Betakkuma was hired to to get more attentions from passers-by, create more engagement, creating a mini game to win a prize by sharing photos taken with the interaction. 

Results

6,000

People Interacted within a week

×3

Increased interactions