Giveaways for driving spends on credit cards

POSM/Product package/Giveaway

Client: Krungsri Ayuthaya Bank

Market: Thailand

Character: Piyomaru

Challenge

The more server competitions gets, the harder for credit company to differentiate themselves from others even in rewards and giveaways to their card members.

Solution

Featuring Piyomaru on the reward prizes. Leveraging on the character’s popularity among Thai - 150K fans on Facebook page and 43M mobile sticker downloads, the prizes were fully redeemed before the end of the campaign.

Results

Fully Redeemed

Before Campaign End

$354K

Credit Card Spend Generated