Branding on Messenger App: Reach Digital Native Audience

Mascot Branding

Client: Acecook

Market: Vietnam

Character: Piyomaru & Usagyuuun

Challenge

Acecook has established unbeatable awareness in their product brand ‘Hao Hao’ instant noodle in Vietnam. However, its corporate brand has not penetrated as much as it might.

Solution

Featured Acecook’s existing corporate mascot ‘Tasty Kid’ in Piyomaru’s new series of mobile sticker available for download on Zalo platform, leveraging on Piyomaru’s strong presence on social media with proven record of 79M sticker downloads so far.

Results

1M

Downloads

1.49x

Usage Per DL

MF20-24

Reach