Revitalizing Old JP Mascot to Global Market via SNS

Mascot Branding

Client: Dentsu

Market: Global

Character: Mameshiba

Challenge

Mameshiba was originally developed by Dentsu in Japan to broadcasted during TVCM session. With wide range of Dentsu’s business abroad it once fly to global market, but the project has been pended for long. Dentsu requires to bring back the awareness and fans of Mameshiba in global market.

Solution

We create English Facebook Page to re-establish its existence and build fan base once again in the global market. Primary target countries are US, Singapore, Taiwan, Hong Kong, Thailand, those countries have high interest in Japanese Characters.

Results

Project will be launched in OCT 2020